Apple calls it the iPhone

A study by Nokia forecasts that 25 percent of the entertainment consumed by people in five years time will have been created, edited and shared within their peer circle rather than created by traditional media groups. Nokia calls it “circular entertainment.”

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About the Author

Dale Peskin

Dale Peskin
Dale is co-founder of WeMedia.com and of iFOCOS, the media think tank and futures lab. He's also a partner of the seven26group, a media consulting firm. More about Dale here.

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