Sponsored by Fleishman-Hillard

Social networking, un-conferences, wikis and other web tools can not only strength communities but also build momentum for brands and causes. Their success, however, depends on more than just digital connections. How can companies make the connection between online networks and real-world outcomes?

Session Chair: Susan Mernit, Senior Director, Yahoo! Personals

Blogged by Barbara Iverson: post one, two, three and four.