Today’s Game Changer Spotlight: Genius Rocket
URL: www.geniusrocket.com
What: An open, crowdsourcing marketplace for the advertising industry – and a hub for viral marketing. Anyone can compete to make ads for anyone. Brands pay for the most creative work, which can come from anywhere; and GeniusRocket offers prizes for the best work. The model disrupts the traditional business relationship between advertisers and agencies. That creates opportunities for young and independent creatives – and helps advertisers find them.
Nominated For: Pattern Change, Business Model
I just wanted to throw out that GeniusRocket also has a storyboard round. This allows the creative artists working on the video to submit a basic storyboard outlining the idea of the video, and then use feedback from the client to better hone the final product. We have seen the quality of the videos dramatically increase when the storyboard round is used.