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Today’s Game Changer Spotlight: Genius Rocket

Posted by on Nov 20, 2008 in Awards, Business Models | 1 comment

URL: www.geniusrocket.com
What: An open, crowdsourcing marketplace for the advertising industry – and a hub for viral marketing. Anyone can compete to make ads for anyone. Brands pay for the most creative work, which can come from anywhere; and GeniusRocket offers prizes for the best work. The model disrupts the traditional business relationship between advertisers and agencies. That creates opportunities for young and independent creatives – and helps advertisers find them.
Nominated For: Pattern Change, Business Model

Rate Here:  Genius Rocket

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Beth Laing

Beth Laing

Beth Laing is the project manager for iFOCOS, which organizes the We Media conferences, awards and community. Prior to working with We Media she worked in a variety of new media roles with Knight Ridder, Infonautics and Access Atlanta. She is currently on the board of the Atlanta Women's Alliance (AWA), Community Advisory Board for Junior League Dekalb and a Leadership Dekalb 2010 class member.

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  • http://info.geniusrocket.com Peter LaMotte

    I just wanted to throw out that GeniusRocket also has a storyboard round. This allows the creative artists working on the video to submit a basic storyboard outlining the idea of the video, and then use feedback from the client to better hone the final product. We have seen the quality of the videos dramatically increase when the storyboard round is used.