A URL can depend on your perspective

I like to play with word mashups that impart new meaning and metaphors, but sometimes you’ve got to be careful when you apply them to a URL. Like: www.newstools.org

New stools? A furniture-maker’s site? Horticulturalist’s? Bishop’s? African chieftan’s? Informant’s? Or gastroenterologist’s?

Creative capitalization helps: NewsTools. The site highlights the work of the Journalism That Matters community at its recent workshop.

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Dale Peskin

Dale is co-founder of We Media and of iFOCOS, the media think tank and futures lab. More about Dale here.

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