Comments on: A branding challenge for social entrepreneurs http://wemedia.com/2009/03/20/key-takeaways-from-we-media-2009-a-branding-challenge-for-our-space/?utm_source=rss&utm_medium=rss&utm_campaign=key-takeaways-from-we-media-2009-a-branding-challenge-for-our-space The Power of Us Fri, 10 Feb 2012 00:42:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: @scottrcrawford http://wemedia.com/2009/03/20/key-takeaways-from-we-media-2009-a-branding-challenge-for-our-space/comment-page-1/#comment-5855 @scottrcrawford Sat, 28 Mar 2009 16:49:38 +0000 http://wemedia.com/?p=3868#comment-5855 Yes, to Dorian's point: Resist cleverness. The fact that readers have to go off page to Google a definition of your "brand" concept is testament to how hard you're working at burying your fundamental goodness under the bushel basket of mental gymnastics. Simplify. Say the most possible with the fewest words. Shun acronyms. Speak with heart. Be clear and purposeful. You grow business at the base of the pyramid of humanity. I understand that. I see it. It means something good. Bop is a beautiful discordant space in my imagination It is already owned by Thelonious Monk. Strive to practice the four absolutes of branding: honesty, unselfishness, love, purity. Peace. Yes, to Dorian's point: Resist cleverness. The fact that readers have to go off page to Google a definition of your "brand" concept is testament to how hard you're working at burying your fundamental goodness under the bushel basket of mental gymnastics.

Simplify. Say the most possible with the fewest words. Shun acronyms. Speak with heart. Be clear and purposeful. You grow business at the base of the pyramid of humanity. I understand that. I see it. It means something good. Bop is a beautiful discordant space in my imagination It is already owned by Thelonious Monk.

Strive to practice the four absolutes of branding: honesty, unselfishness, love, purity.

Peace.

]]> By: Jenara Nerenberg http://wemedia.com/2009/03/20/key-takeaways-from-we-media-2009-a-branding-challenge-for-our-space/comment-page-1/#comment-5811 Jenara Nerenberg Tue, 24 Mar 2009 09:14:54 +0000 http://wemedia.com/?p=3868#comment-5811 BOP stands for "base of the pyramid," another term for the 4 billion people who earn less than $2 per day. BOP stands for "base of the pyramid," another term for the 4 billion people who earn less than $2 per day.

]]> By: Dorian Benkoil http://wemedia.com/2009/03/20/key-takeaways-from-we-media-2009-a-branding-challenge-for-our-space/comment-page-1/#comment-5804 Dorian Benkoil Mon, 23 Mar 2009 14:54:24 +0000 http://wemedia.com/?p=3868#comment-5804 What's BOP? What's BOP?

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