My Business Book Challenge

Over on my Fast Company Experts blog, I have issued a challenge.

Here is what I wrote:

I have come to the conclusion that most (maybe all) business and strategy books are useless. They over-generalize. They offer little value. I go in with such high expectations, based on reviews and descriptions, and am almost universally disappointed.

For a project that I am working on, I want to be find the business and strategy books that do help, that really deliver value.  I want to find the must reads.

I want books that offer guidance and support on how to start and run a effective businesses and organizations.  I’m looking for authors who really understand how to change people’s minds or understand their behavior.  I know there must be a book out there that can help me (and others) to be organized and efficient, creative, and successful. And of course, I want to find a book that offers really good advice on how to break through and make a difference/impact in today’s connected society.

I have been trying for years, with nothing to show for it.  So now, I am asking for help.

If you are an author, a publisher, or just a reader — you can help.  Read the full post and send me your suggestions.  C’mon WeMedia community, this seems right up your alley.

I will share everything that people send me and try, through my blogging and other outreach, to help others figure out what to read. So please, help me find the must reads.

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Brian Reich

Brian is Managing Director of little m media which provides strategic guidance and support to organizations around the use of the internet and technology to facilitate communications, engagement, education, and mobilization.

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