My Business Book Challenge
Posted by Brian Reich on Apr 30, 2009 in Business, Community, Creativity, End of Apathy, How To, Innovation, Investment, Leadership, People, Skills, Technology | 3 comments
Over on my Fast Company Experts blog, I have issued a challenge.
Here is what I wrote:
I have come to the conclusion that most (maybe all) business and strategy books are useless. They over-generalize. They offer little value. I go in with such high expectations, based on reviews and descriptions, and am almost universally disappointed.
For a project that I am working on, I want to be find the business and strategy books that do help, that really deliver value. I want to find the must reads.
I want books that offer guidance and support on how to start and run a effective businesses and organizations. I’m looking for authors who really understand how to change people’s minds or understand their behavior. I know there must be a book out there that can help me (and others) to be organized and efficient, creative, and successful. And of course, I want to find a book that offers really good advice on how to break through and make a difference/impact in today’s connected society.
I have been trying for years, with nothing to show for it. So now, I am asking for help.
If you are an author, a publisher, or just a reader — you can help. Read the full post and send me your suggestions. C’mon WeMedia community, this seems right up your alley.
I will share everything that people send me and try, through my blogging and other outreach, to help others figure out what to read. So please, help me find the must reads.
Brian is Managing Director of little m media which provides strategic guidance and support to organizations around the use of the internet and technology to facilitate communications, engagement, education, and mobilization. He is well known for his expertise in new media, web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, and more. Reich, the author of Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience (Wiley 2007). He blogs at Thinking About Media and contributes as a Fast Company Expert.
Previously, Reich was a principal of EchoDitto, one of the most successful online communications agencies in the nation, Director of New Media for Cone Inc, a brand strategy and communications agency in Boston and a Senior Strategic Consultant and Director of Boston Operations for Mindshare Interactive Campaigns, an interactive public affairs agency. From 2000 – 2004, Brian ran how own strategic communications firm, Mouse Communications.
Reich has worked in and around politics, including helping to direct dozens of campaigns across the country. He spent two years as Vice President Gore’s Briefing Director in the White House, handling both official activities and activities during his 2000 presidential campaign.
Brian serves on the board of Investigate West, independent, nonprofit organization dedicated to the art and craft of investigative and narrative journalism. Brian served as an adjunct professor in the Graduate School of Political Management at George Washington University in Washington, DC and is currently teaching a course on consumer behavior and marketing at Columbia University in New York.
Brian attended the University of Michigan and is a graduate of Columbia University. He and his wife, Karen Dahl, live in New York City with their son, Henry.
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