WeMedia is once again producing a regular podcast that features in-depth interviews with prominent media, technology, and social change figures, as well as distinguished experts on current affairs and news. Our goal is to help the WeMedia community understand the roots of the changes taking place in our society, hear from the thinkers and doers who are on the front lines, really understand the difficulties facing the media, consumers, and others — all while being somewhat entertaining.
Today’s podcast features a conversation with Steve Wylie, the General Manager of the Enterprise 2.0 Conference, the largest gathering of enterprise technology providers in the world. This year’s conference, which will take place in Boston starting June 22nd, is designed to help companies understand the potential impacts and opportunities that web 2.0 technology creates and how to more fully embrace the social nature of the internet today. Steve and I talked about the thinking behind the agenda for this year’s event and how to ensure a that a conference of this size can be successful. We looked at some of the discussion topics highlighted this year, including the lessons likely to emerge from the Obama campaign, and the blurring of the lines between personal and business pursuits among customers and employees. And, we discussed what case studies from outside the technology industry that the Enterprise 2.0 community is looking at, and what best practices from within the technology sector that media, non-profits, educational institutions and others might benefit from reviewing.
Click below to listen.
Also, please post your comments, suggestions, or ideas for future conversations and podcasts. We’re listening!
Brian is Managing Director of little m media which provides strategic guidance and support to organizations around the use of the internet and technology to facilitate communications, engagement, education, and mobilization. He is well known for his expertise in new media, web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, and more. Reich, the author of Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience (Wiley 2007). He blogs at Thinking About Media and contributes as a Fast Company Expert.
Previously, Reich was a principal of EchoDitto, one of the most successful online communications agencies in the nation, Director of New Media for Cone Inc, a brand strategy and communications agency in Boston and a Senior Strategic Consultant and Director of Boston Operations for Mindshare Interactive Campaigns, an interactive public affairs agency. From 2000 – 2004, Brian ran how own strategic communications firm, Mouse Communications.
Reich has worked in and around politics, including helping to direct dozens of campaigns across the country. He spent two years as Vice President Gore’s Briefing Director in the White House, handling both official activities and activities during his 2000 presidential campaign.
Brian serves on the board of Investigate West, independent, nonprofit organization dedicated to the art and craft of investigative and narrative journalism. Brian served as an adjunct professor in the Graduate School of Political Management at George Washington University in Washington, DC and is currently teaching a course on consumer behavior and marketing at Columbia University in New York.
Brian attended the University of Michigan and is a graduate of Columbia University. He and his wife, Karen Dahl, live in New York City with their son, Henry.
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