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WeThink. Differently.

Posted by Brian Reich on Mar 27, 2010 in Innovation, WeThink | 0 comments

Last week I told you about WeThink, a conversation about innovation and the future and iFOCOS/WeMedia will moderate over the coming year. Today I am pleased to share the first piece of that conversation: WeThink. Differently.

WeThink is effort to explore new ideas and promote solutions to the challenges that our society is facing. It is based on the idea that we need to re-think the way we create, support, and sustain ventures and re-think how we innovate. This first article, which I wrote, is designed to set up the rest of the discussion.

Here is a quick excerpt:

“The public is more engaged than ever before, more capable of collecting and sharing information with a wider audience — for free — than at any point in our history. This drives greater interest in media and a greater opportunity to foster and promote new ideas, that include a larger, more diverse audience in the shaping and supporting of companies and innovations than ever before. A more diverse and interesting culture is emerging. We have an unprecedented opportunity to engage, drive participation, and mobilize action in new and exciting ways. This is an invitation to act.”

The way I see it, what we are doing simply isn’t working anymore – not as well as it should, or could. We need to take some big steps, make some tough choices, and change how we think … about a lot of things. That’s what the whole WeThink conversation is about — challenging each of us to look at things a little bit differently. Consider yourself invited to be a part of this discussion.

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Brian Reich

Brian is Managing Director of little m media which provides strategic guidance and support to organizations around the use of the internet and technology to facilitate communications, engagement, education, and mobilization. He is well known for his expertise in new media, web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, and more. Reich, the author of Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience (Wiley 2007). He blogs at Thinking About Media and contributes as a Fast Company Expert. Previously, Reich was a principal of EchoDitto, one of the most successful online communications agencies in the nation, Director of New Media for Cone Inc, a brand strategy and communications agency in Boston and a Senior Strategic Consultant and Director of Boston Operations for Mindshare Interactive Campaigns, an interactive public affairs agency. From 2000 – 2004, Brian ran how own strategic communications firm, Mouse Communications. Reich has worked in and around politics, including helping to direct dozens of campaigns across the country. He spent two years as Vice President Gore’s Briefing Director in the White House, handling both official activities and activities during his 2000 presidential campaign. Brian serves on the board of Investigate West, independent, nonprofit organization dedicated to the art and craft of investigative and narrative journalism. Brian served as an adjunct professor in the Graduate School of Political Management at George Washington University in Washington, DC and is currently teaching a course on consumer behavior and marketing at Columbia University in New York. Brian attended the University of Michigan and is a graduate of Columbia University. He and his wife, Karen Dahl, live in New York City with their son, Henry.

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