Screen, a collaborative multimedia story-telling production app, and Radmatter, a service that uses gaming to match college students with employers, won the 2012 We Media PitchIt! Challenge.

Screen founder Liza Factor pitches her startup idea at the We Media PitchIt! Conference & Challenge April 18, 2012.

They were among eight finalists that presented their ideas before a panel of expert judges and more than 100 people who attended the We Media PitchIt! Conference April 18 at Gannett, Inc., headquarters in McLean, Virginia.

Screen aims to build a hub for teams of photographers and video makers to work together on joint productions. It’s launching later this year as a non-profit and has founders based in four countries.

Radmatter founder Katherine von Jan poses with her big check after winning the We Media PitchIt! Challenge April 18, 2012, in McLean, Virginia.

Radmatter, based in New York, is building a platform for corporate recruiters to use challenges and games to attract and vet college students who apply for jobs and internships.

The two winners earned a $25,000 seed investment to help them launch – and access to a network of We Media Mentors who have committed to helping the winners start their businesses.

The challenge was organized by iFOCOS, the Institute for the Connected Society, and sponsored by the John S. and James L. Knight Foundation and the Ethics & Excellence in Journalism Foundation.

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