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Brown used the example of the NYT referring to the recent job cuts and asking how newsrooms are going to embrace the cultural change.

Sambrook followed by saying the BBC is in the middle of a reorganization, a reprioritization of the digital on-demand envriornment. It’s a complete revamping to the whole organization.

For many of CBS journalists, the idea of opening the organization up to a 24-hour network was exciting. Kramer had to sell the advantages of multiple platforms to them. They were able to take a news organization focused on one show and spread it out over mutlitple media.
The Public Eye is used to confront the public. The Web allows us to do things we were not able to do before, especially digging deeper and publishing more detailed accounts of stories which helps the curious public to see more than just what’s on the nightly newscast. "We’re giving them tools to respond."

Merrill asks the panel how they will bring in citizen voice, citizen ideas. Sambrook says it a vast and critical move in big media. He notes that the BBC relied on citizen voices during the bombing. His answer, though, is much more than that. It’s about how to teach and learn how to change professional roles and obligations. Listening as well as reporting.

Kramer talks about big organizations, and about the challenge of becoming a 24-7 organization. How do we ask the political team to cover things yearround,rather than just election coverage. He talks about reorienting to the "new competitiveness." Merrill challenges Kramer, what about the cultural change in CBS, getting CBS news involved with the public, Kramer ways to see the blog, the Public Eye, and that’s where it’s going to be discussed. He says that the CBS reporters are now thinking about the blog and how they might discuss the story there. How they might explain what tape made air, and what tape ended about on the floor.

It starts at the top, says Larry Kramer. You hear that sentiment over and over and over again. And it is SO true! CBS is educating its news division to "the new competitiveness." But top management must encourage this; insist on this. We confront people at CBS News every day about the way they do [...]

Audio for this event will begin to be posted on the blog later today. The Feedburner feed for this is http://feeds.feedburner.com/blogs/wemedia05 … back to the control room.

Chideya continued to describe the relationship between source and public differs between her online journal Pop and Politics and NPR.

When asked if he is fulfilling the role of the press in including citizens, Curley explained the difference between professional and consumer media, saying that AP photographers use a mixture. AP plans on remaining business to business related, but using this consumer technology is opening up new doors. In adapting to new media, AP has launched a youth initiative, asap.

You don’t have public trust unless you’re completely open and accessable. … Context and explanation … like a football game where the fans want to join in and play!