How are businesses using social media and rethinking their marketing, advertising and public relations aspirations and investments? Why are they using social media, and how are companies rethinking their relationships to engage and connect with customers and partners empowered by media? How are brands becoming trusted sources of knowledge? What challenges do businesses face in a culture in which information floes more freely and rapidly – and how are they adjusting?
Over on my Fast Company Experts blog, I offered some thoughts on the new Cone Nonprofit Power Brand 100 Study. Here is how my post begins:
Cone Inc released their “Cone Nonprofit Power Brand 100” report yesterday - in which it valued (and ranked) the brands of some of America’s leading social, environmental and animal organizations. [...]
Remember when The Times ran those profitable, short “liners,” commercial and personal ads, at the bottom of front-page news columns in the print editions? It took years for editors to get them off. Times change. See today’s homepage.
BTB: I captured the musical iPhone animation with Jing, new software to grab images and video off the [...]
The first full day of WeMedia presented interesting challenges and opportunities regarding the state of new media, social change, and journalism. Conversations revolved around the future of traditional media, expanding the scope of social media companies to facilitate social change, how to more effectively run a business, how to reach target audiences, and more. As [...]
At a time when newspapers are hemorrhaging employees and questioning their survival, they are adopting a more stable role in the community through new media - namely, citizen journalism. Newspapers are helping communities connect, reach out, learn more about their resources through their sites. The goal is to foster a way to make the community [...]
We’ve recorded another podcast!
WeMedia is producing a regular podcast that features in-depth interviews with prominent media, technology, and social change figures, as well as distinguished experts on current affairs and news. Today marks our third installment. Our goal is to help the WeMedia community understand the roots of the changes taking place in our society, [...]
The annual list of what the world searches for online has been released. No real surprises — Britney Spears and Barack Obama top the lists, which are littered with pop culture (WWE, Miley Cyrus, Lindsay Lohan) and political (Sarah Palin) references. The Olympics, the iPhone, and functional terms like credit score make a good showing [...]
McDonald’s has decided to pick a fight with Starbucks.
In addition to offering espresso drinks to their billions of customers served, the fast food chain has launched a massive online/offline/outdoor marketing effort to distinguish itself from the world’s most popular coffee chain. The concept is not original - Dunkin’ Donuts has been comparing itself to the [...]
NPR News in the US aims to double its online audience - in part by building a closer relationship with people who already love NPR. Dick Meyer, NPR Digital Media’s editorial director, calls them NPRistas. He says in the American Journalism Review:
“Folks who listen to NPR think of themselves as NPR people … The biggest [...]
Noted:
Record traffic for U.S. political web sites, including Huffington Post, Politico, Drudge and Real Clear Politics.
NY Times Co. chairman/heir Arthur Sulzberger Jr., speaking at a conference in California, asks, “Do we need all this news and information? Do we want all this news and information? Can we tolerate all this news and information?” Meanwhile, [...]
Photos: Creative Commons via Flickr from Bobster1985, lisatozzi, jeffpearce and Annie Mole.
The practice of professional journalism is like the practice of professional sports. It’s physically demanding, dirty, and success requires a combination of skills, talent, experience and luck.
But it’s different in one glaring respect. Sports fans love their teams, the players and the sport itself, [...]
PC pulls an advertisement in the guise of an editorial, called “Stop Switching to Mac”, from the sacrosanct news wall on today’s front page of NewYorkTimes.com. Washingtonpost.com, too. A godlike Mac watches and comments just below the nameplate.
Share:
Alan Mutter, an astute analyst who formerly served as editor of the San Francisco Chronicle, now puts the combined value of ten major news companies at only $3.6 billion. Mutter documents the $3.9 billion plunge in the value of newspaper stocks since the first of this month - a period marked by successive new lows [...]
To: ESPN broadcasters and producers:
So I’m watching bonus coverage of the Yankees-Rangers game. There’s all this annoying stuff on the screen as Michael Young comes to the plate with two men on and Rangers trailing by two runs. In an instant, Young crushes a Joba Chamberlain fastball for a three-run homer. The Rangers take the [...]
Sometimes Internet startups have a business model. Sometimes they don’t - and the story typically boils down to “we’ll figure it out” or “we’ll sell.” For consumer media and information services, more often than not “figure it out” means build a large enough audience to sell advertising around it. For platforms and tools, founders aspire [...]
Social networking is the fastest-growing activity on the user-centric Internet. The idea is that most anyone can join a large, loosely connected network of “friends” to share personal or professional information, establish contacts, communicate, align social activities, establish a personality or brand, and vicariously act-out life online. You pass your profile to your friends, [...]
widows oem software
Corel WordPerfect Office X3 Standard "window 2000 upgrade download" quark xpress 5 download; Serif WebPlus 10.0 oem software bundle software oem italiano; Adobe After Effects 6.5 for Mac adobe photo shop element oem software buys Macromedia Fontographer 4 microsoft window 2000 professional oem software cheap software downloads MakeMusic Finale 2007 oem Microsoft Office, adobe standard encoding Mindjet MindManager Pro 7.0 oem office 2000 software upgrade window 2000 to xp Microsoft Exchange Server 2003 Enterprise Edition dvd to pocket pc 1.2.4 inkjet definition oem software Softimage Alienbrain 8"window 2000 upgrade download"
quark xpress 5 download; EdgeCAM 12 oem software bundle software oem italiano; ALGOR Designcheck 20.3 adobe photo shop element oem software cds, ScanSoft Dragon NaturallySpeaking 7 Preferred microsoft window 2000 professional oem software Cheap software cheap software 568.
