Whimpers won’t save the news business. Our goal: reinvent it. Join us in an initiative that brings “the people formerly known as the audience,” social interaction and personal technologies to solutions that foster journalism, unify knowledge and profit the changemakers of an informed society.
I am excited to announce the launch of a new project that we are calling WeThink. What is it? WeThink is a conversation about innovation and the future — an effort to explore new ideas and promote solutions to the challenges that our society is facing. What’s the big deal? If you follow our work […]
Game Changer Demand Media’s Byron Reese describes the different thinking about content and the process of creating content.
There’s a story going around that touts the Internet as a perpetual money machine. It goes something like this: many pieces of old content on the digital-now network have aggregate residual value that, over time, exceed present value of fresh content, which spikes and subsides quickly. The story is called the Long Tail. It is […]
If Ashton Kutcher’s 4.5 million Twitter followers make you feel inadequate, I’ve got good news: scientists investigating social networks have punked the “influentials” theory that drives celebrities to the top of the charts. Aplusk, who boasts that he’s bigger than CNN, is apparently overrated. A new study finds that the importance of most influential spreaders […]