Reinventing advertising
Where money and messages go. What sticks, what matters in a digital marketplace where personal data and commerce are accessible to all.
Produced by Mark Walsh, Genius Rocket; with Joe Marchese, SocialVibe; Melissa Godis, Crispin+Porter, and Sheryl Catell of LGD Communications.
Reinventing Advertising: Tools, Youth, and Social Change
By Jenara Nerenberg — The first full day of WeMedia presented interesting challenges and opportunities regarding the state of new media, social change, and journalism. Conversations revolved around the future of traditional media, expanding the scope of social media companies to facilitate social change, how to more effectively run a business, how to reach target audiences, and more. As a social entrepreneur working at the intersection of social media, business, and international development, I was thrilled to see the range and depth of issues addressed. Representatives from the BBC, Ashoka, NPR, CNN, Fast Company, Global Voices, and Ushahidi were all present. As the founder of BOP Source and a writer for NextBillion.net, I was excited to be part of the conversation and for this post I will share some key points and take-aways from one session in particular, “Reinventing Advertising.”
Reinventing Advertising One Dwarf at a Time
By Christopher Buckle — From John Wanamaker to cash4gold, Tuesday’s session on reinventing advertising focused on the many kinds of relationship customers have with advertising, especially the online variety. Like the seven dwarfs, each relationship has its own personality, and depending on the situation customers might find themselves adopting one or more of these personality types …
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