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We’ve recorded another podcast! WeMedia is producing a regular podcast that features in-depth interviews with prominent media, technology, and social change figures, as well as distinguished experts on current affairs and news.  Today marks our third installment.  Our goal is to help the WeMedia community understand the roots of the changes taking place in our [...]

On Friday, the Hearst Corporation announced that it was putting the Seattle Post-Intelligencer, the older of Seattle’s two daily papers, up for sale.  If a buyer is not found within 60 days (57 and counting…) then the paper will cease its print production.  The prospects of finding a buyer, according to analysts, is slim and [...]

McDonald’s has decided to pick a fight with Starbucks. In addition to offering espresso drinks to their billions of customers served, the fast food chain has launched a massive online/offline/outdoor marketing effort to distinguish itself from the world’s most popular coffee chain.  The concept is not original – Dunkin’ Donuts has been comparing itself to [...]

Here’s a new business model for kids entertainment that just might prompt parents to wish for the good old days, when their children were inundated with advertising. Thwoop is an online video network built entirely to persuade kids to purchase licensed products related to their favorite shows. The loop between entertainment for children and marketing [...]

URL: www.geniusrocket.com What: An open, crowdsourcing marketplace for the advertising industry – and a hub for viral marketing. Anyone can compete to make ads for anyone. Brands pay for the most creative work, which can come from anywhere; and GeniusRocket offers prizes for the best work. The model disrupts the traditional business relationship between advertisers [...]

PC pulls an advertisement in the guise of an editorial, called “Stop Switching to Mac”, from the sacrosanct news wall on today’s front page of NewYorkTimes.com. Washingtonpost.com, too. A godlike Mac watches and comments just below the nameplate.