Check out the News Cube on the redesigned Washington Times site. Click the arrows on the left or right and the Cube flips to the top stories of day, presented magazine-style with strong photos, headlines and links. Click the bottom and the Cube delivers related stories or “Dig Deeper” choices. Click the “Dig Deeper” logo and you get themes related to the story, a more graphic and appealing version of Amazon’s “if you liked this book, then you’ll ….” technique of mass customization.
The site was designed for The Times by Roger Black Studio and DaniloBlack with consultation by the SEVEN26group. It is a visually-striking approach to news that is packed with content: pathways to 400,000 story topics, say Times editors. An impressive marriage of design and content, the site is notable for allowing users to control their experience and choose levels of engagement. A companion redesign of the newspaper relates it to its website and extends the “themes” approach.”
