Speaker: Jeff Nolan, VP Business Development, NewsGator
Jeff Nolan from NewsGator opens with a discussion on what NewsGator does, which is to create the flow and routing of content to build communities and an audience. They started off with basic RSS feeds and are now involved with creating widgets. Now what exactly is a Widget? In short a widget is a self contained content container that is portable. The content is more than just text, it can contain videos and images.
-what is a widget: self contained content container, mobile, place on any page etc..myspace, facebook, social networking igoogle
-not just text, video and images
-complete control over the self contained container
-want to take content with them, surround with content that interests them,
-simplicity and speed
-facebook-social networking mainstream now no more early adopter
-newsgator widgets.com
-images video, time content programs
-widgets drive huge clickthroughs, more than banner ads
-driving the time spent
-turning audience into readvertisers for your company or brand