My favorite comes from The Madison Avenue Journal, a newsletter/blog for “industry leaders who are interested in understanding how contemporary culture intersects with Madison Avenue.”
To improve understanding, Mad Ave. gave Gutenberg an apocryphal story, establishing a new standard for ridiculous and wrong in just five sentences. If marketers write history, the iPad will no doubt take the idea that lit a fuse on a literacy revolution to a new level. And we’ll be able to tweet Joey G’s 42-line bible in 140 characters.
An editor’s take:
