URL: www.borninseptember.org
What: A former New York City club hopper and party promoter finds purpose in bringing clean drinking water to Africa, and changes the game for cause marketing by cleverly combining powerful photo and video story-telling with social networking for good.
Nominated for: Social Impact, Pattern Change, Story-telling
Rate here: Born in September
Beth Laing is the project manager for iFOCOS, which organizes the We Media conferences, awards and community. Prior to working with We Media she worked in a variety of new media roles with Knight Ridder, Infonautics and Access Atlanta. She is currently on the board of the Atlanta Women’s Alliance (AWA), Community Advisory Board for Junior League Dekalb and a Leadership Dekalb 2010 class member.