McDonald’s has decided to pick a fight with Starbucks. In addition to offering espresso drinks to their billions of customers served, the fast food chain has launched a massive online/offline/outdoor marketing effort to distinguish itself from the world’s most popular coffee chain. The concept is not original – Dunkin’ Donuts has been comparing itself to […]
News broke yesterday that Random House, the world’s largest book publisher, was re-structuring and would eliminate two large publishing groups. This is not the first time we have heard about trouble in the book publishing industry, but certainly one of the most alarming signs that the books are suffering in the digital age (as well […]
Economy, shmonomy. Nokia says 200 to 300 million people worldwide will buy high-end tech devices regardless of the economy. At its global customers meeting in Barcelona this week, Nokia (NYSE: NOK) unveiled its next top-of-the-line smartphone, a slider with touch screen and keyboard that won’t hit store shelves until the middle of next year. The […]
Yes, you too can write for The Washington Post, and for The Guardian in the UK. For their web sites, that is. For an itsy-bitsy rectangle within their web sites, that is. All you have to do is register for a different web site, then add your feeds to include your content, which will appear […]
Owned by a church but proudly agnostic in its reporting, The Christian Science Monitor will still have a web site and a weekend print edition. So: There will still be something left to cut when this 100-year-old candle burns out completely. More via Rick Edmonds at Poynter.org. Andrew NachisonAndrew Nachison is founder of We Media. […]
The publisher of Fast Co. and Inc. magazines recently eliminated its digital division, laid off 20 employees and merged responsibilities for the company’s print and online publishing products. That doesn’t mean the company has lost faith in digital. John Koten, CEO of Mansueto Ventures, expects his company will grow through digital markets and a smarter […]