If you want a good blogosphere-meets-MSM laugh, check out this recent clip from ABC’s Good Morning America, in which work/life correspondent Tory Johnson interviews BlogHer co-founder Lisa Stone (who spoke at We Media Miami ’07):
Lisa Stone: As a working parent, I wasn’t at all surprised last year when Neilsen reported a 10-percent drop in morning-show viewership, directly attributed to mommy-blogs.
Tory Johnson: I don’t want to hear about that! As somebody who works on Good Morning America, I don’t want to hear about that. But I’m excited for the bloggers.
Stone actually offered an apology to Johnson, who did her best to maintain her smile while obviously wondering why the heck her own show was giving air-time to the very phenomenon undermining their ratings numbers. But with BlogHer now aggregating 1,200 blogs, covering topics from fashion to small-business to automotive and earning more than eight-million visitors a month, the ABC morning show couldn’t afford to ignore such a popular trend.
When Johnson asked Stone what attracts women to blogging, she answered:
Stone: It’s what we want, when we want it, plus the ability to speak with other women… about our favorite subjects, whether it’s parenting or the current election, is really compelling.
You mean, women would rather get advice from one another rather than the perfect-hair anchors on the morning shows? That does seem like news to Good Morning America.
