Nokia, which is obsessive about consumer research, is showing the world how to innovate from the outside-in by collecting ideas globally for free at or low cost.
At Nokia Beta Labs, the Finnish handset maker lets users test the latest smartphone software. Instead of people recording silly Web cam videos for YouTube or inventing frivolous advocacy groups on Facebook, they help make the mobile Internet more useful.
At Nokia Trends Lab, creative thinkers push the boundaries of how to use mobile technology as part of the creative process through film, music, photography and design. Thousands attend collaborative events and independent experiments around the world, all designed make Nokia devices and products more valuable to them.
At Nokia.com the company allows users to share and rate applications they have created such as screen-savers or games. Over the past year, Nokia designers have traveled to the developing world to ask users to sketch their own dream cell phones.
At its public Research Center, Nokia posted a mobile phone application called Sports Tracker designed to let runners and cyclists take advantage of the global positioning capability included in some Nokia models. Users can record workout data such as speed and distance, and can plot routes. More than 1 million people downloaded the widget and used it for sports the developers never dreamed of, such as paragliding, hot-air ballooning, and motorcycle riding.
