URL: www.innocentive.com
What: An “open innovation community” founded in 2001, Innocentive applied theories of crowdsourcing and “the wisdom of the crowd” to re-invent how pharmaceutical and other science-based companies acquire and pay for basic research. Innocentive connects “seekers” and “solvers.” The seekers – companies with specific research needs – broadcast their needs to a global network of solvers. Some are chemists with traditional pedigrees. Some are talented citizen scientists. Individual solvers earn cash for their work. Now Innocentive has teamed with SAP to expand the concept to computer science and IT research.
Nominated For: Pattern Change, Business Model, Social Impact
Rate Here: Innocentive
Beth Laing is the project manager for iFOCOS, which organizes the We Media conferences, awards and community. Prior to working with We Media she worked in a variety of new media roles with Knight Ridder, Infonautics and Access Atlanta. She is currently on the board of the Atlanta Women’s Alliance (AWA), Community Advisory Board for Junior League Dekalb and a Leadership Dekalb 2010 class member.