“Are blogs really that important?” asks Jemima Kiss in this post. That’s the question renowened pollster John Zogby addressed during his presentation on the results of the We Media-Zogby poll.
During his presentation, he indicated that:
– “Only 27% of the public said they were satisfied with the news but 76% of people inside it are satisfied.
– Only 12% of the public read newspapers but 26% of the industry reads them.
– 32% of the public get their news from Tv but only 5% of the media does.
– 40% of the public gets their news form the internet but 60% of the media industry does.
– Just over half the public said blogs are important but 86% of the media said they are.”
(excerpted from Jemima Kiss’s detailed notes)
We caught up with John Zogby afterwards to ask him a few more questions (Click here to view the interview):
