Sponsored by NewsGator
Advertisers and media companies are undergoing a dramatic transformation that impacts how they target and reach consumers and business users alike. Widgets and syndication services are enabling a new generation of capabilities that puts the consumer in the center and allows them to surround themselves with content from their favorite sources and discover new relevant content. Advertisers, aka “brands”, are similarly responding to this shift in behavior as they invest in creative new technologies that more deeply engage consumers and lead to richer interactions. This workshop will cover these topics and provide examples of what you can do take advantage of this shift.
- Jeff Nolan, VP Business Development, NewsGator
Blogged by Jacqueline Guitierrez
Chad Capellman is the web producer for wemedia.com. He has served in this capacity for every We Media conference even while working for other employers that included Boston.com, Eons.com and O’Reilly Media. He has applied many of the CMS, social networking and extended reach lessons he learned from five years at the Media Center at the American Press Institute and elsewhere to client web sites. He can be found at capellman.com