Over on my Fast Company Experts blog, I offered some thoughts on the new Cone Nonprofit Power Brand 100 Study. Here is how my post begins:
Cone Inc released their “Cone Nonprofit Power Brand 100” report yesterday – in which it valued (and ranked) the brands of some of America’s leading social, environmental and animal organizations. Not surprisingly, the report is already generating a lot of buzz. People mostly want to talk about which charities were ranked and which ones weren’t, or who scored highest on the list (and why). But I think that is the wrong discussion to have. I want to focus on something else – the very concept of brand, and its importance for nonprofit organizations, in today’s connected society.
Go read the full post, and let me know what you think.
Brian is Managing Director of little m media which provides strategic guidance and support to organizations around the use of the internet and technology to facilitate communications, engagement, education, and mobilization.