WeThink

I am excited to announce the launch of a new project that we are calling WeThink. What is it? WeThink is a conversation about innovation and the future — an effort to explore new ideas and promote solutions to the challenges that our society is facing. What’s the big deal? If you follow our work […]

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Oops, there goes local

A few months after three, young software architects launched an obscure social networking and microblogging service, students at a rural Virginia university sent short messages to their friends from their PCs and cell phones as they hid from a gunman who opened fire in classrooms and a dorm. “Everything you thought you knew about media […]

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What Makes A Brand Powerful?

Over on my Fast Company Experts blog, I offered some thoughts on the new Cone Nonprofit Power Brand 100 Study.  Here is how my post begins: Cone Inc released their “Cone Nonprofit Power Brand 100” report yesterday – in which it valued (and ranked) the brands of some of America’s leading social, environmental and animal […]

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Podcast: A Conversation with Joe Marchese, SocialVibe

We’ve recorded another podcast! WeMedia is producing a regular podcast that features in-depth interviews with prominent media, technology, and social change figures, as well as distinguished experts on current affairs and news.  Today marks our third installment.  Our goal is to help the WeMedia community understand the roots of the changes taking place in our […]

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What do our search terms say about us?

The annual list of what the world searches for online has been released.  No real surprises — Britney Spears and Barack Obama top the lists, which are littered with pop culture (WWE, Miley Cyrus, Lindsay Lohan) and political (Sarah Palin) references.  The Olympics, the iPhone, and functional terms like credit score make a good showing […]

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Question of the Day: Battle of the Brews

McDonald’s has decided to pick a fight with Starbucks. In addition to offering espresso drinks to their billions of customers served, the fast food chain has launched a massive online/offline/outdoor marketing effort to distinguish itself from the world’s most popular coffee chain.  The concept is not original – Dunkin’ Donuts has been comparing itself to […]

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