I am excited to announce the launch of a new project that we are calling WeThink.
What is it? WeThink is a conversation about innovation and the future — an effort to explore new ideas and promote solutions to the challenges that our society is facing.
What’s the big deal? If you follow our work here at all, you’ll know that We Media is a movement – a concept – that helps explain how we know what we know, who we trust, and how we learn. It’s about power of the community. We Media is part of the infinite quest to harness the power of media, communication and human ingenuity for common good. And, well, We Media changes everything. We Media changes the way we innovate. We Media changes how we create, sustain, and grow successful ventures. We Media enhances the structures, models and economies that support human communication, interaction and achievement. And through that, We Media challenges us to review our existing ways of operating, break apart our established structures, and re-build our approach to the future. These changes impact all of us, and they are forcing each of us to find new ways of thinking about… well, everything.
What are you talking about? I have this crazy idea that we need to re-think the way we create, support, and sustain ventures. We need to re-think how we innovate. What we are doing isn’t working anymore – not as well as it should – and we need to try something different. That means re-considering what kinds of companies and organizations are needed today, in response to the massive changes we are seeing in our society as a result of the influence that technology and the internet are having on our culture. That means re-structuring how ventures, both for-profit and social in nature, are funded and managed. That means re-assessing what success looks like for new companies and organizations, as well as re-considering how we measure progress of existing organizations against our needs in society. And that means re-building the whole infrastructure of innovation… from how we teach it, promote it, cover it in the media, what skills we value, who gets to serve as gatekeepers, and more.
How will it work? Over the next year we will collect and share new ideas, highlight different approaches, ask tough questions, and propose solutions. We will lead a new and different kind of discussion about innovation. Everywhere we go we will be looking for new issues to discuss and new ideas to consider. Everyone we talk to or encounter is invited to contribute their experience or perspective to help power this effort. And all those ideas and suggestions, approaches and solutions will be shared. They’ll be posted online. They’ll be open to feedback. They’ll be mashed up with other thoughts. At the end of a year, our plan is to pull together a ‘solutions book’ that helps to support, and sustain, a vibrant and game-changing discussion going forward. The rest we will figure out as we go.
The first few ideas and questions will be posted in the next several days. So, stay tuned — the fun is just beginning.
Brian is Managing Director of little m media which provides strategic guidance and support to organizations around the use of the internet and technology to facilitate communications, engagement, education, and mobilization.