A taste of Tabula Rasa for DC
Tabula Rasa [tab-yuh-luh rh-suh] lat., clean slate. The mind before it receives impressions from experience.
TRDC puts experience on the slate. It’s designed to help a range of organizations in Washington’s unique mediascape get in the game. Communications, media, marketing, politics, government, defense, agencies, contractors, health care, energy, environment, NGOs, citizenship.
What’s your app?
We’ve been waiting for this moment since we bought our first Mac II back in the Dark Ages.
A scant four weeks after iApple introduced the iPad, we played in NYC’s Digital Sandbox by staging the first throwdown on tablet computing. First-movers showed a stunning array of mobile applications for connected citizens and consumers. A talented group of innovators, developers, entrepreneurs and visionaries helped us flash-forward to a new marketplace for mobile engagement.
Beyond exuberance, one million iPads have been sold in a month. This is just the beginning, not just for the iPad but for personal computing on a stunning array of high-concept, high-touch devices heading our way.
Advantage goes to those who move first. As with other moments missed, slackers and laggards are left to compete for scraps, then complain.
Suddenly, everyone has an iPad or e-reader conference to show struggling vintners how to pour old wine into new bottles. Which may be fine for winemakers whose vineyards have gone fallow. Learn how to squeeze more juice out of fermented grapes, then charge more for the stuff. Even if it leaves a bad aftertaste.
We’re vintners of another kind. Plant anew. Cultivate. The terroir is rich, bold and complex. Join connoisseurs of creativity for a tasting from 1-4:30 pm on June 14. The vintage may be inexpensive, but I think you’ll be amused by its presumption. Drink up.
Dale is co-founder emeritus of We Media.