Choosing The Battles

Progress moves in fits and starts, it never totally fulfills the expectations of the trailblazers and rarely remains in the boundaries set by its detractors. Explaining why traditional print media is a “Good Thing” is fighting a battle that’s already been lost. Those who like print media will stay with it, the critical move now is for print media to figure out how to adapt and grab those who aren’t excited over its current incarnation. Oliver isn’t a detractor waiting to be convinced, he’s a new audience waiting to be catered to.

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