Concerning the discussion of blogs, trust and media

This in from Lars Jespersen, NORDJYSKE Media

Well, trust is the big chance for media. There is so much information out there, so many sources and people hasn’t got a chance trying to sort out, which is to be trusted. Media can help them navigate, provide them with the tools and information to cope with this overinformed world. Only problem is – the media has to be good. We have to make quality content, and listen to the users, and what they want, when they want it, as they want it. So the challenge now is to deserve the trust of the audience – which hasn’t allways been necessary because media ruled as gatekeepers.