Content in the creative commons. Who profits?
There’s a story going around that touts the Internet as a perpetual money machine. It goes something like this: many pieces of old content on the digital-now network have aggregate residual value that, over time, exceed present value of fresh content, which spikes and subsides quickly. The story is called the Long Tail. It is part economic theory, part myth, part common sense, and one good chapter in a popular book.
Download the report (PDF)
Dale is co-founder emeritus of We Media.