Geert Linnebank welcomes the We Media Global Forum to Reuters
Head of global news at Reuters, Geert Linnebank welcomed the delegates to the new worldwide headquarters of the world’s largest information company.
He said that new content publishing capabilities are the latest challenge to established news organizations. Reuters has always used the latest technology available to distribute the news. Linnebank said that technology at the end of the day is just an enabler, a means of getting the message to the audience.
Journalists need to redefine their relationship with the world. The megaphone model of communication is being replaced, which represents a real challenge to the traditional roles of mass media.
We will need editors to lead the discussion between traditional and new content creators. We can’t forget the values they’ve upheld forever; balance, fairness and accuracy.
There is great news for us journalists – new media is already leading to a much richer telling of the story. Now is not the time to stand on the side and see what happens. The market is evolving and we have to help it.
TAG: wemedia
“We will need editors to lead the discussion between traditional and new content creators – to discuss what? Traditional journalists have nothing to teach bloggers. If they did, they would be blogging. If they did, they would be the biggest names on the Net. If they did, blogs would never have stood alone and would never have become mainstream alongside Old Media. If they did bloggers would be beating a path to Old Media’s door…
We can’t forget the values they’ve upheld forever; balance, fairness and accuracy That may be true of Reuters and the BBC but, to many of us, there are too many examples of the opposite. There are those who say; Old Media is dead, shed no tears for Old Media, it goes to a better place. Whether history will agree is entirely another question.