How totally better than everyone else are you?
Are you crunchy? No, that’s not code for your political leanings, or your eating habits, or the length of your armpit hair. Get with the times, for they are a’changin. It’s code for your digital-business-award-worthiness. Of course. Maybe you’ve already won a Webby; or a Bloggy; maybe you’ve made it to the Always On Top 100 Companies list. Now try the Crunchies, from a consortium of hippy freak do-gooders – uh, no, from tech’s most influential tech startup blogs: TechCrunch, GigaOM, ReadWrite Web, and VentureBeat. I was impressed when Charlene Li and Josh Bernoff at Forrester Research added a Social Impact category to their Groundswell Awards earlier this year. The Crunchies have followed suit, with a category for "Most Likely To Make The World A Better Place." That’s great. But seeing it among 18 other categories, like Best Video Site, Best CEO, Best Time Sink and Best International Startup, makes me wonder what kind of impact a competition like the Crunchies might have if making the world a better place was the only category. But maybe that’s too crunchy for the times.
See: The Crunchies
