How traditional organizations are adapting to the cultural change

Brown used the example of the NYT referring to the recent job cuts and asking how newsrooms are going to embrace the cultural change.

Sambrook followed by saying the BBC is in the middle of a reorganization, a reprioritization of the digital on-demand envriornment. It’s a complete revamping to the whole organization.

For many of CBS journalists, the idea of opening the organization up to a 24-hour network was exciting. Kramer had to sell the advantages of multiple platforms to them. They were able to take a news organization focused on one show and spread it out over mutlitple media.
The Public Eye is used to confront the public. The Web allows us to do things we were not able to do before, especially digging deeper and publishing more detailed accounts of stories which helps the curious public to see more than just what’s on the nightly newscast. "We’re giving them tools to respond."

AP has made a big change by filing news for the ‘fast format’ first. It used to file for newspapers first, but now puts breaking news on the Web. Brown asked what AP is doing to get citizens involved at a grassroots level. Curley said that asap, AP’s youth website has blogging options for youth which helps to involve them in the news process, its customers will also soon be able to categorize their desired news.

When asked what kind of cultural changes NPR is going, Chideya mentioned that NPR is adding staff and features such as podcasting. It is even adding a new position called a ‘music media editor’ – a new hot job that she would love to have. When she went to cover Katrina, she handed out tape recorders to several citizens who were allowed to record their own material which was then regathered and edited by Chideya and Co. at Pop and Politics. She doesn’t want the digital revolution to be a ‘digital exclusion’ of those not fortunate enough to have access to the Internet and media in general. How are we going to include these people?"