It starts at the top

It starts at the top, says Larry Kramer. You hear that sentiment over and over and over again. And it is SO true!

CBS is educating its news division to "the new competitiveness." But top management must encourage this; insist on this.

We confront people at CBS News every day about the way they do things. A minute and a half on the Evening News can be 20 minutes online. The story reporters are trying to tell doesn’t always get told; well, here’s their opportunity to tell it (online). We’re giving them the tools to respond.

Tom Curley: Walk in and show them what’s in it for them: More bylines, more visibility. We now file for the fast format first: the Internet. We used to file for the slow medium first: newspapers.

The staff gets it (at AP).