It’s the product, stupid
Newspapers are failing, and my friend and advisor Alan Webber knows why: the problem isn’t technology, shifting business models, the rise of social networks or all the other excuses newspaper executives like to talk about. The problem is lousy products.
From Alan’s Nov. 13, 2006 post:
What’s happened, I think, is that newspapers have stopped asking the right questions. They’ve stopped provoking public conversation about the great issues of our time. They’ve stopped seeing themselves as provocateurs of public discourse. … Why do movies, the Web, TV, get to have all the fun? Ask all the good questions? Carry all the inspirational, challenging, provocative answers?
Alan was the founder of Fast Company magazine.
Andrew Nachison is founder of We Media. He lives in Reston, Virginia.