Bio: John Bell, Managing Director, Ogilvy 360°

  • Speaking at: We Media Buenos Aires – Oct. 14-15, 2008
  • John heads up the 360° Digital Influence team – Ogilvy PR’s global,  digital word of mouth marketing practice designed to manage brands at a time when anyone can be an influencer and we are all influenced in new ways.  His team has developed and executed social media strategy for clients as diverse as Intel, Lenovo, Kraft, Unilever all the way to the federal government. The team’s focus is on engaging through conversations, outreach to new influencers and word of mouth marketing.

    John is a Web 1.0 graduate. As Creative Director at Discovery Communications, he transformed a single web site into 14 Web communities and services  from to and more. In the early nineties, when interactive television was imminent, John headed up the creative studio for the joint ITV venture between Viacom and AT&T.

    Currently, John serves on the board of the Word of Mouth Marketing Association. He teaches graduate studies in Digital Influence at Johns Hopkins University.

    His blog is: The Digital Influence Mapping Project –
    His twitter name is : jbell99

  • Judge: We Media Game Changers Awards – 2009
  • iFOCOS: Advisory Board Member
  • Read: WeMedia articles by John Bell
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