Today’s Game Changer Spotlight: Genius Rocket

What: An open, crowdsourcing marketplace for the advertising industry – and a hub for viral marketing. Anyone can compete to make ads for anyone. Brands pay for the most creative work, which can come from anywhere; and GeniusRocket offers prizes for the best work. The model disrupts the traditional business relationship between advertisers and agencies. That creates opportunities for young and independent creatives – and helps advertisers find them.
Nominated For: Pattern Change, Business Model

Rate Here:  Genius Rocket

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