The challenge of authenticity

As George Burns once said about authenticity, “if you can fake that, you’ve got it made.”

Current big media thinking seems uneasy with authenticy. This is dangerous because people are becoming more sensitive to it. They are seeking a proliferation of perspectives from different sources. Soccer moms looking for things to do with their kids, senior figuring out how to get by on a fixed income, etc.

So why can’t media companies fake it?

Kos Moulitsas Zuniga has the answer: Media companies want to control the message. Control kills authenticity.