The Girl Effect
My daughter Amanda took the above photo in Nepal. The picture on the right is of my new granddaughter, Elizabeth Jane. I thought of them as I discovered The Girl Effect, a project from the Nike and UN Foundation that stunned global leaders at the World Economic Forum in Davos.
The big idea: unlocking the potential of adolescent girls in all parts of the world could have tremendous social and economic impact.
Two flashpoints for the consideration of every father and grandfather: (1) For every development dollar spent, girls receive less than one-half of one percent. (2) A woman or a girl will reinvest 90% of their income on family, a man 30-40%.
The Girl Effect is the powerful change that occurs when girls have the opportunity to participate in their society. Starting now, “Learn, Change, Share” joins the lexicon of We Media’s “End of Apathy.”
Watch the video that is spreading the story.
