A URL can depend on your perspective
I like to play with word mashups that impart new meaning and metaphors, but sometimes you’ve got to be careful when you apply them to a URL. Like: www.newstools.org
New stools? A furniture-maker’s site? Horticulturalist’s? Bishop’s? African chieftan’s? Informant’s? Or gastroenterologist’s?
Creative capitalization helps: NewsTools. The site highlights the work of the Journalism That Matters community at its recent workshop.
Dale is co-founder emeritus of We Media.