Facebook campaign forces dairy price cut

Date: June 30, 2011
Source: AP via MSNBC.com and multiple outlets
Topic: Surrendering to a two-week Facebook campaign, Israeli dairy companies that control the cheese market announced they were cutting prices by 25 percent.

[quote] It illustrates the shifting power dynamic in the world. Social media is enabling ordinary people not only to express themselves but also to organize themselves quickly,” said Andrew Nachison, a U.S.-based analyst at We Media, a digital research agency.

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