URL: www.geniusrocket.com What: An open, crowdsourcing marketplace for the advertising industry – and a hub for viral marketing. Anyone can compete to make ads for anyone. Brands pay for the most creative work, which can come from anywhere; and GeniusRocket offers prizes for the best work. The model disrupts the traditional business relationship between advertisers […]
URL: www.borninseptember.org What: A former New York City club hopper and party promoter finds purpose in bringing clean drinking water to Africa, and changes the game for cause marketing by cleverly combining powerful photo and video story-telling with social networking for good. Nominated for: Social Impact, Pattern Change, Story-telling Rate here: Born in September
URL: http://www.freewheelinwaytogo.com What: Bike sharing was a hit when launched in Paris in 2007. It was cheap, convenient and eco-friendly. End of story? Not so fast. A U.S. health insurer changed the game and wrote a new story. Humana promotes its business agenda – lower health care costs – through a state-of-the-art bike sharing program […]
URL: hub.witness.org People: Peter Gabriel and others What: Peter Gabriel’s Witness was a visionary game changer when it was created a decade ago: putting cameras in the hands of ordinary people to document and bring world attention to human rights issues. Its video sharing web site, Witness Hub, leaps forward by networking digital photographers and […]
Many thanks to Bill Sobel, the New York: Media Information Exchange Group and bright-eyed and just-plain-bright conversation leaders at our first breakfast club discussion at the Samsung Experience in NYC on Thursday. Beyond the tasty mini lox-and-bagels and morning fresheners with media movers-and-shakers, we managed to launch our new initiative on the first We Media […]
On the day The New York Times outed a “senior fellow at the Institute of Nonexistence,” New Yorkers were passing around a special edition of the Times that declared the end of the war in Iraq. Thousands of free copies were distributed at subway stations and public squares throughout the city. I snared a collector’s […]
URL: www.innocentive.com What: An “open innovation community” founded in 2001, Innocentive applied theories of crowdsourcing and “the wisdom of the crowd” to re-invent how pharmaceutical and other science-based companies acquire and pay for basic research. Innocentive connects “seekers” and “solvers.” The seekers – companies with specific research needs – broadcast their needs to a global […]
Congo’s war children, a crowd-funded lifestream and Hollywood arrives on your desktop Here’s what members of the We Media Community have bee sharing and discussing: Documentary film maker Dan Baluff joined the community and posted an excerpt from his film about children and their suffering in war-torn Congo. Click here to learn more and watch […]
URL: www.blogher.com What: Reacting to blogging conferences and academic discussions dominated by techy men, three tech, marketing and publishing saavy women – Lisa Stone, Elisa Camahort Page and Jory Des Jardins – launched a blog conference in 2005 for women. The conference took off, a year later major advertisers flocked to hang out with the […]
NPR News in the US aims to double its online audience – in part by building a closer relationship with people who already love NPR. Dick Meyer, NPR Digital Media’s editorial director, calls them NPRistas. He says in the American Journalism Review: “Folks who listen to NPR think of themselves as NPR people … The […]