The sausage factory: Why advertisers and ad agencies are failing customers
By MARK WALSH
Have you noticed how much time, money and intelligence is allocated to identify the demographic, psychographic, emotional and purchasing-intent characteristics of today’s Internet users (or consumers?)? Isn’t it amazing how great companies like Tacoda, Revenue Science, Ad.com and all the ad-networks are touting their ability to find the needle in the haystack? And then, you see those same companies, and a host more, claim that they can tell you all sorts of things about that needle? Like why they abandoned their shopping cart with you, why they might use Facebook to talk about you, why they are paranoid about downloading entertainment from you, why they like/don’t like getting updates or deals from you?