Using social media for social change
By SUSAN MERNIT
Net-enabled social tools have enabled new models for grassroots activism and community building, and they have changed how we function in society — how we communicate globally and locally, how we form ties and how we organize and connect. What’s tricky about deploying social media today is not access to the technology, but the knowledge of how to deploy it across multiple platforms.
Meanwhile, social networking is getting down to business. Organizations across all sectors seek to harness Web 2.0’s intense consumer engagement and reach.