We Media Thinking Papers
The following papers are available for download in pdf form.
Call it Crowdvertising
The sausage factory: Why advertisers and ad agencies are failing customers
Content in the creative commons. Who profits?
The artist, the Long Tail and the clash over rights
The news, the muse, the economy and other myths
Newspapers fall out of orbit as an innovation recession threatens their relevance and their future
An update on Social Citizens
Digital fluency and social change, at any age
A new set of tools. But who’s engaging?
Using social media for social change
Capturing consumer engagement & creativity
Web 2.0 moves to business: How to make it work
Challenges for Obama
The First We President