We Media Thinking Papers

The following papers are available for download in pdf form.

Call it Crowdvertising
The sausage factory: Why advertisers and ad agencies are failing customers

Content in the creative commons. Who profits?
The artist, the Long Tail and the clash over rights

The news, the muse, the economy and other myths
Newspapers fall out of orbit as an innovation recession threatens their relevance and their future

An update on Social Citizens
Digital fluency and social change, at any age

A new set of tools. But who’s engaging?
Using social media for social change

Capturing consumer engagement & creativity
Web 2.0 moves to business: How to make it work

Challenges for Obama
The First We President

You may also like