A Conversation with Krista Van Tassel of Net Impact

Another podcast!

WeMedia is into its second month of producing a regular podcast that features in-depth interviews with prominent media, technology, and social change figures, as well as distinguished experts on current affairs and news. This is the sixth episode. Our goal is to help the WeMedia community understand the roots of the changes taking place in our society, hear from the thinkers and doers who are on the front lines, really understand the difficulties facing the media, consumers, and others — all while being somewhat entertaining.

Today’s podcast features a conversation with Krista Van Tassel, the director or Marketing and Communications for Net Impact, a global network of individuals — students, entrepreneurs, innovators – who are changing the world their business. We talked about the future of business and how companies would benefit from some re-education — Net Impact recently delivered a memo to President Obama outlining some key recommendations for how government and business can work together to change the world. In addition, we talked about universities have an opportunity to rethink their curriculum — Net Impact recently conducted a survey of MBA students to glean their insights on what the future of business education should look like. Krista shared some advice on how to prepare for a future in business and her personal affinity for the Sunday morning political talk shows. It was a great conversation, and one that any business leader trying to find success in the connected society should make time for.

Click below to listen.

(We are six episodes into this podcast and finally getting the hang of both the tools and formats. We still want your feedback and definitely want your help — finding guests, identifying topics, making improvements. Send us your thoughts and suggestions.)

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Brian Reich

Brian is Managing Director of little m media which provides strategic guidance and support to organizations around the use of the internet and technology to facilitate communications, engagement, education, and mobilization. He is well known for his expertise in new media, web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, and more. Reich, the author of Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience (Wiley 2007). He blogs at Thinking About Media and contributes as a Fast Company Expert. Previously, Reich was a principal of EchoDitto, one of the most successful online communications agencies in the nation, Director of New Media for Cone Inc, a brand strategy and communications agency in Boston and a Senior Strategic Consultant and Director of Boston Operations for Mindshare Interactive Campaigns, an interactive public affairs agency. From 2000 – 2004, Brian ran how own strategic communications firm, Mouse Communications. Reich has worked in and around politics, including helping to direct dozens of campaigns across the country. He spent two years as Vice President Gore’s Briefing Director in the White House, handling both official activities and activities during his 2000 presidential campaign. Brian serves on the board of Investigate West, independent, nonprofit organization dedicated to the art and craft of investigative and narrative journalism. Brian served as an adjunct professor in the Graduate School of Political Management at George Washington University in Washington, DC and is currently teaching a course on consumer behavior and marketing at Columbia University in New York. Brian attended the University of Michigan and is a graduate of Columbia University. He and his wife, Karen Dahl, live in New York City with their son, Henry.

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