Facebook campaign forces dairy price cut

Date: June 30, 2011
Source: AP via MSNBC.com and multiple outlets
Topic: Surrendering to a two-week Facebook campaign, Israeli dairy companies that control the cheese market announced they were cutting prices by 25 percent.

It illustrates the shifting power dynamic in the world. Social media is enabling ordinary people not only to express themselves but also to organize themselves quickly,” said Andrew Nachison, a U.S.-based analyst at We Media, a digital research agency.

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