Date: June 30, 2011
Source: AP via and multiple outlets
Topic: Surrendering to a two-week Facebook campaign, Israeli dairy companies that control the cheese market announced they were cutting prices by 25 percent.

It illustrates the shifting power dynamic in the world. Social media is enabling ordinary people not only to express themselves but also to organize themselves quickly,” said Andrew Nachison, a U.S.-based analyst at We Media, a digital research agency.

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We Media is an innovation agency and network that informs, inspires, invests and incubates new ventures to improve the human experience in the digital world. Contact us here.

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